PALOMO SPAIN
Creating campaign systems that balanced commercial performance with the visual identity of one of Spain's most distinctive fashion brands.
CREATIVE CAMPAIGN DEVELOPMENT
PERFORMANCE MARKETING
SEM
For nearly two years, I collaborated with Palomo Spain developing creative assets and campaign systems for Meta and Google. Across seasonal launches, product drops, collaborations and key commercial moments, my role was to ensure that every campaign remained visually consistent with the brand while responding to clear performance objectives.
Beyond the day-to-day campaign work, I continuously looked for opportunities to expand the creative scope of the collaboration. From proposing new campaign concepts and producing editorial content to developing motion pieces and event promotions, my work evolved beyond performance marketing into a broader creative role—bridging commercial goals with a cohesive brand experience.
BLACK FRIDAY
without breaking the story.
Rather than treating Black Friday as an isolated commercial event, I wanted the campaign to feel like a natural continuation of Palomo's creative narrative.
At the time, the collection included in BF was Cruising in the Rose Garden, a collection where the rose became its central visual symbol. Instead of replacing that universe with the usual discount-driven language, I explored how Black Friday could grow directly from the collection itself.
The concept was simple: don't interrupt the story, extend it. By transforming the rose into the campaign's main visual element, the commercial message remained instantly recognisable while still feeling unmistakably Palomo. The result was a campaign that respected the identity of the collection, proving that performance marketing doesn't need to sacrifice a luxury brand's visual language to be effective.
Seasonal Campaigns
Mo x Palomo
The launch of the MO x Palomo Spain collaboration extended beyond the eyewear collection itself. Alongside the digital campaign, the project included the creative communication surrounding a four-day pop-up experience in Madrid, bringing together the new collection, curated pieces from Palomo Spain and a programme of live DJ sets.
My role focused on translating that physical experience into digital content that maintained the same editorial language across every touchpoint, ensuring the launch felt cohesive whether experienced online or in person.
