LAS HILANDERAS
Reimagining a heritage brand for a new generation.
CONTENT STRATEGY
BRAND COMMUNICATION
PHOTOGRAPHY
CREATIVE DIRECTION
WEBSITE
Las Hilanderas is a family-owned home textile brand with decades of tradition and craftsmanship. Rather than redefining its identity, the challenge was to subtly modernize its digital presence while preserving the warmth, authenticity and timeless character that have always defined the brand.
I developed a cohesive communication system across the brand's digital touchpoints, including website design and copywriting, photography, content strategy and social media. Every decision was guided by the same objective: honour the brand's heritage while presenting it through a more contemporary, engaging and accessible experience.
Stories Worth Preserving
Video became a way to capture not only the products, but the world surrounding Las Hilanderas. From table linens and events to craftsmanship, traditions and the stories accumulated throughout decades of history.
Some pieces put the people behind the brand at the centre, allowing personal memories, expertise and anecdotes to become part of its communication. A way of bringing its heritage to a new audience without losing the authenticity that makes it unique.
Discover the full video series on Instagram — @las_hilanderas