CASTA
Building a leather goods brand from the ground up.
BRAND STRATEGY
CREATIVE DIRECTION
VISUAL IDENTITY
CASTA Atelier is a Spanish leather goods brand built around craftsmanship, timeless design and subtle equestrian inspiration. From the initial concept to its visual identity, digital presence and communication, the goal was to create a contemporary brand rooted in quality, authenticity and lasting design.
Unlike working with an established company, this project began with a blank page. Every decision from positioning and tone of voice to website, product presentation and campaign imagery was developed to create a cohesive brand that felt premium, contemporary and unmistakably CASTA.
