CARBROKER
Turning high-end automotive retail into desirable content.
CONTENT STRATEGY
BRAND COMMUNICATION
PHOTOGRAPHY
CREATIVE DIRECTION
WEBSITE
Car Broker is a high-end automotive dealership specialising in the sale and import of carefully selected vehicles. The challenge was to create a digital presence that reflected the quality of its inventory while moving away from the conventional visual and communication codes of the automotive retail industry.
My work focused on developing the brand's digital communication through creative direction, content strategy, photography, video and copywriting. From presenting individual cars to creating more conceptual pieces, the objective was to build desire around each vehicle while maintaining a consistent, recognisable and contemporary brand language.
Beyond the Car
Video content became a space to explore different ways of presenting each vehicle. Some pieces take a more commercial approach, focusing on the car, its details and specifications, while others experiment with more conceptual formats designed to capture attention and create a different kind of automotive content.
AI also became part of that experimentation, allowing us to push familiar imagery into unexpected territory from transforming and reimagining vehicles to playing with concepts such as making a car appear transparent. The goal is always the same: finding new ways to make each car worth stopping for.