BOCANEGRA

Creating a destination, not just a restaurant.

A chef wearing black gloves and a watch is torching a sushi roll with a culinary torch in a restaurant. Several sushi rolls topped with sauce are on a rectangular plate on the counter in the foreground.

CONTENT STRATEGY

BRAND COMMUNICATION

PHOTOGRAPHY

CREATIVE DIRECTION

WEBSITE

Bocanegra is more than a restaurant. It combines Mediterranean cuisine, sushi and live entertainment to create a social destination where food, music and atmosphere come together. The challenge was to communicate that experience through content that felt as vibrant and inviting as the venue itself.

I developed the brand's digital communication through content strategy, photography, video production and social media. Rather than focusing solely on the menu, the objective was to showcase the atmosphere, the people and the moments that make Bocanegra a place customers return to, again and again.

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Capturing the Experience

Video content became a way to capture Bocanegra beyond the food. Through a series of Reels, we documented everything from the space and its dishes to live concerts and the atmosphere surrounding them.

One of the most personal concepts was Stories: a series focused on the people themselves, capturing spontaneous encounters, conversations and those small moments that become part of a night out.